Course Description

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The Digital Marketing Foundations will take you through the first steps of becoming a Digital Marketer. You will be introduced to the principles of Digital Marketing, Social Media Marketing, Search Engine Optimization, Social Media Advertising and Digital Analytics.

Advised Duration: 1 month

Who is this course for? This is a good course for developers who do not want to become full marketers but need Digital Marketing skills to build an idea until they can hire a marketer. This is also a great course for people who want to begin their Digital Marketing careers. Anyone getting into Digital Marketing should consider taking this course.

Mode of Program:
– Self-study.
– Communicate with a mentor on emails, SMS, and phone calls.
– The mentor will request for physical meetings when need be.

Location: The mentor and student will communicate and agree on where to meet for any physical meetings.

Course Outcome (Skills attained):
At the end of this program, you will be able to
– Understand what online businesses are and how to market businesses over the internet
– Understand how to create Facebook & Twitter Pages for Businesses and manage these pages
– Understood the basics of advertising on Facebook
– Certificate of Completion (cost 20,000frs/ $40 USD) at the end of program

Jobs & Industry Applicability:
After taking this course, you will be able to have junior positions in the following roles.
– Social Media Manager
– Digital Marketing Manager
– SEO Technician

Core Exercises:
– Create & Setup Social Media Strategy for a demo company
– Complete Keyword & SEO strategy for a demo company
– Create Digital Advertising Strategy for a demo company

Prerequisites:
– Anyone who knows how to use a personal computer and to navigate the Internet can take this course.

Course Requirements:
– Personal Computer
– Access to the internet

Evaluation: Results from your final project

Mentor/ Coach: It is free to take this course online by yourself. If you need mentoring or tutoring, you can find details here.

After this what next? At the end of this program, you will have the basic skills needed to become a Digital Marketer. If you’re interested in diving deep into Digital Marketing, you should consider taking the Internet Marketing Diploma course where you will acquire your Google Adwords, Google Analytics, and Inbound Marketing Certifications.

Course Curriculum

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